Behind every pursuit       is a client.                             I can help you think like one.

The Creative RFP toolkit helps architecture, engineering, and design firms find their value proposition, sharpen their positioning, and build the proposals that carry it — drawn from a decade spent sitting where the client sits, deciding who made the shortlist and why.

I help firms articulate what makes them different, so that winning a pursuit stops feeling like a guessing game.

Can you clearly articulate your value proposition?

Hi! I'm Sreoshy Banerjea 

Are you finding that despite your efforts in responding to numerous RFPs, strategically teaming up, tailoring your bids, and nurturing client relationships, your success rate is still inconsistent?

I possess invaluable insights into what clients seek and the challenges faced in articulating that from a consultant's perspective. Having spent a decade as a client in government, I know what makes or breaks a proposal.  I've witnessed firsthand how minor adjustments in your approach can make all the difference in being shortlisted. As a bidder, it's crucial to develop a narrative that is rooted in values, one that resonates with potential clients and sets you apart from the competition. 

I understand your frustrations as I have been on selection committees myself. It's important to realize that while these individual actions are valuable, the key lies in following a specific sequence to effectively communicate with the client visually through a well-crafted proposal.  



I help experts like you

Communicate your expertise to non-expert clients by:

articulating your  unique value proposition

Collectively define your values in the most efficient way  to get technical experts to weigh in on the proposal

tailoring your message to your clients

Conduct Deep Client Research to get into their heads and anticipate what they want in your  messaging.

laying out your  narrative + assembling your proposal

Storyboard content for relevant sections  of the RFP to tell a powerful story using clear visual language. 

sharpening your interview strategy

Anticipate how to ask key questions and predict personas around the table during the interview. 

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Get Clarity, Confidence, and a Roadmap to crafting better proposals

Having taught multiple firms, I know small changes in your bid strategy can be the difference in getting shortlisted, and establishing your firm as an authority. The course will provide a 5-step roadmap to creating powerfully tailored proposals to pitch your firm's unique value proposition in RFP bids.

Key Outcomes you can expect to come away with: 

  • Learn how to conduct streamlined charrettes with your key team members so you can Articulate your unique value proposition (UVP) together. and get buy-in and build team focus.  Using the 3 P's research framework, people, processes and projects, you will deep dive into uncovering elements of your design process, you may be taking for granted and translate it into a clear positioning statement. 
  • Learn research techniques toTune into your client, and tailor yourself using shared values.  Anticipate what the client defines as success, and learn ways to show off your deep understanding of the client's needs, and solutions to their challenges during the bid process. As a result of the 3 P's client research framework, you will be able to tailor your UVP to the client and clearly articulate why you are the best fit. 
  • Get confident and clear on exactly what content to include in your proposals by Laying out your narrative.  Learn storyboarding techniques to describe your project approach, qualifications, and project delivery for any client, and learn how to Assemble a Powerful proposal in a skimmable and beautiful manner that is client focused. 
  • Learn techniques to Sharpen your Interview Strategy via a unique universal client persona  guide, that will teach you how to align your messaging during an interview to a variety of client personality types. Lessons learnt in this module will leave you with actionable steps to take before, during, and after the interview. 

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Preview the 5-steps to winning more RFPs

 am passionate about helping experts tell a better story, and increase diversity in the client's talent pool. This roadmap will teach you the exact  action steps you need to take to go from unsure of your proposal strategy, to being able to boldly respond to RFP's.

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