" Finally, a roadmap that keeps me organized, and lays out 'How to put together strategic proposals,' from a client's perspective."
"I've been taking our design process for granted for over 20 years, and within moments of the first value proposition workshop, my partner of 20 years and I came away with powerful collective values that I asked my staff to pin up on the walls."
"This has increased my confidence in how I put together my proposals, and pushed me to be unapologetic about sharing my values as a small firm"
With just one successful RFP win, you could win 10s to 100s of thousands of dollars in contract value. You could profit over 30K-100K with one big contract. That pays for this program 10X-33X over. Your alternatives may be to go to a conference (3K) , hire a proposal writer, (2K) or do hours long writing workshops (Not solving the problem because clients dont read) but none of those options provide an actionable roadmap you can use for every proposal over and over again.
My course helps all sizes of firms learn more about positioning themselves, tailoring themselves to the client, and crafting winning RFPs.
The first step to convincing clients of your fee, and value proposition starts with knowing how to articulate your value proposition and tailor it to the client in words they understand. The content in this course has been lauded as an efficient and quick mini-branding session to help you organize your messaging, garner buy-in and tailor yourself to the client.
$495 or 2 Payments of $250
You've been growing your firm, often respond to RFPs, and wish to know everything there is to know about how clients select winning proposals.
The entire ATLAS: Proposal roadmap is taught to help you craft pitches and proposals with a powerful story that is tailored to the client , skimmable and effective.
You didn't work this hard to cultivate marketing strategies for an award winning firm, to be OK with an average RFP win-rate. Getting your technical staff to the table, and crafting proposals from a client's perspective will make all the difference in winning more.
This roadmap is taught through the client's eyes for AEC firms to layout a powerful narrative and proposal to win more RFPs. You will also get tips and strategy for nailing your interviews to get over to the finish line.
I will also help markup your proposal to make it more effective for the client before you submit.
$2495
or 5 payments of $500
The best part about this course is the 90 minute long seminars that cycle through each step of ATLAS. At the top of the hour, I will host a 30 minute breakout room. These zoom breakout rooms will be private for the participants of your firm to workshop it out.
Chief Marketing officer at an award winning AEC firm.
Design Manager- Urban Design Studio
Marketing Director
My teaching style is actionable and suitable for multiple learning styles. It involves putting pen to paper and has been said to be "incredibly comprehensive" and a thorough approach to approaching your proposals with a powerful toolkit.
Over the course of the 5 modules, lessons are structured so you will learn the concepts, and actionable steps to drive results. Prior live seminars have been recorded for each module.
Go from generic templates, to tailored proposals using editable worksheets to catalyze powerful messaging and shift your mindset.
Access editable InDesign page layouts for your qualifications, and project delivery that will land you in the shortlist pile.Use these as reference.
Every month there will be an option to schedule a live seminar with teams for a chance to ask questions, and go through the steps live.
Upon purchase, you will gain week by week access to pre-recorded live seminars, slide decks and editable worksheets and templates for each of the 5-steps. The course platform will keep it organized for you and other team members to access course materials at any point and revisit content from live seminars.
To reinforce your understanding, you and your team members are encouraged to attend upcoming live seminars where I will walk you through the concept, and host breakout rooms for workshopping the actions of a particular module together. The live seminars and private breakout rooms, are invaluable for course participants!
Upon purchase, you will receive a code to share with 2 other users (or more based on the tier you purchase and your needs) so they can also access the course. Additional users are typically members of the marketing team, and key partners and principles who inform the content of proposals. If you need more than 3 users, reach out. For the live seminars, I encourage multiple team members to join and workshop out the content using guided worksheets and templates.
You will have the option to submit deliverables at the end of every module for comment. This is especially helpful while you are working through your Unique Value Proposition, and Storyboard, If you have paid in full, you also get a Bonus RFP Proposal Audit. This helps me establish a baseline for how you respond to proposals, and how you can improve!
Associate Principal at an award winning architecture, and urban design firm.
Marketing Director at an award winning architecture, urban design firm.
Design Manager
I created the ATLAS roadmap so that you can have a winning RFP strategy to put your firm's best self forward. The time you put into this will give you a far more efficient process for all of your RFP’s in telling a powerful story that wins. You need a strategic framework that gives you the best way to feature your value proposition, align yourself to the client in a way they appreciate, and come up with a narrative to weave it into a powerful RFP response or pitch to a client. ATLAS will increase your win rate.
The ATLAS Roadmap increases your chances of being shortlisted when you apply for RFP’s. It also gives you a powerful roadmap to pitch yourself to new clients and bring in more revenue. Your return on investment happens fairly quickly when you win more RFPs or land new projects! I have come up with this framework after being on multiple selection committees where I have had to narrow down to a handful of firms from dozens of submissions from a variety of top design firms. There are key principles across the shortlisted candidates that came across. This toolkit has distilled those best practices into a 5 step process that makes you stand out from the crowd!
I have interviewed large consultant teams and found that the majority of talented designers cannot communicate their expertise to clients in a way that sticks. It’s not rocket science, but rather being strategic and creative that unlocks your real potential to breakthrough. I saw several emerging and well established firms falter in key steps of the process that could have made the difference between sitting within a pile of RFP’s and being shortlisted for an interview. This is why I want to bridge the gap so we can get more diversity in the talent pool by featuring unique firms such as yours!
I will not be drafting the RFP response and putting the final package together. This is not a graphic design or proposal writing service, but you will have the chance for me to give you feedback on any specific questions you have on the course materials. I will not be working on any specific RFPs with you.
Yes. You will have access to the course platform as it goes from pilot to evergreen over the course of the year. You will also keep access to the community, and can ask each other questions too. The only exception to this is, if for whatever reason, you or your firm starts working with me in my day job, I will have to revoke access to the course for the duration of that time period to prevent a conflict of interest.
Yes, I will be hosting bi-weekly zoom 'office hours' at a specific time every week after the course is over for atleast 3 months. You can pop in and ask your specific questions. You can also ask tailored questions during the calls for the 5 weeks of the course, or email me or use Marco Polo to ask questions as they pop up. I will be hosting weekly office hours where I will answer questions submitted in advance, or asked live during that time. I will record the sessions for those that miss them. If you are uncomfortable asking a question in a group setting, you can email me and i'll respond back.