Craft Persuasive Proposals in 5 easy steps
 A.T.L.A.S : The Client's Proposal Roadmap

I've been on selection committees, and seen it all. I  want to increase diversity in the field, so I help talented AEC professionals and their marketing leads learn how to craft persuasive and powerful proposals  to land dream clients.  

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TAUGHT BY A CLIENT TO CRAFT PROPOSALS THAT LAND YOU MORE CLIENTS

The  5- step ATLAS Roadmap will take you from being uncertain about the strength of your proposal  to having clarity and confidence in your rationale, so that you can boldly tailor your value and WIN MORE RFPs

Hi! I'm Sreoshy Banerjea 

Are you shortlisted enough in your RFP responses? Are you clear on whether your approach is the most efficient and effective?

 You’ve tried to respond to as many RFP’s as possible, done strategic teaming, customized your bids, and built client relationships, but it’s still a hit or miss? 

I GET IT -  I'VE BEEN ON SELECTION COMMITTEES

While each action may be a good strategy, you need to follow a specific sequence to speak the client's language visually for an ideal proposal.

 Since I lived in both worlds: that of a design firm, and that of an agency who hires these firms, I have an unparalleled understanding of what a client looks for, as well as the struggles translating that from a design firm.  

  Having taught multiple  workshops, I know small changes in your bid strategy can be the difference in getting shortlisted. As respondents, you need to lead with a values driven  narrative that can win over new clients. 

LET'S INSPIRE CLIENT'S TOGETHER, CREATIVELY

I help experts like you

Communicate your expertise to non-expert clients by:

articulating your  unique value proposition

Collectively define your values in the most efficient way  to get technical experts to weigh in on the proposal

tailoring your message to your clients

Conduct Deep Client Research to get into their heads and anticipate what they want in your  messaging.

laying out your  narrative + assembling your proposal

Storyboard content for relevant sections  of the RFP to tell a powerful story using clear visual language. 

sharpening your interview strategy

Anticipate how to ask key questions and predict personas around the table during the interview. 

Get Clarity, Confidence, and a Roadmap to crafting better proposals

Having taught multiple firms, I know small changes in your bid strategy can be the difference in getting shortlisted, and establishing your firm as an authority. The course will provide a 5-step roadmap to creating powerfully tailored proposals to pitch your firm's unique value proposition in RFP bids.

Key Outcomes you can expect to come away with: 

  • Learn how to conduct streamlined charrettes with your key team members so you can Articulate your unique value proposition (UVP) together. and get buy-in and build team focus.  Using the 3 P's research framework, people, processes and projects, you will deep dive into uncovering elements of your design process, you may be taking for granted and translate it into a clear positioning statement. 
  • Learn research techniques toTune into your client, and tailor yourself using shared values.  Anticipate what the client defines as success, and learn ways to show off your deep understanding of the client's needs, and solutions to their challenges during the bid process. As a result of the 3 P's client research framework, you will be able to tailor your UVP to the client and clearly articulate why you are the best fit. 
  • Get confident and clear on exactly what content to include in your proposals by Laying out your narrative.  Learn storyboarding techniques to describe your project approach, qualifications, and project delivery for any client, and learn how to Assemble a Powerful proposal in a skimmable and beautiful manner that is client focused. 
  • Learn techniques to Sharpen your Interview Strategy via a unique universal client persona  guide, that will teach you how to align your messaging during an interview to a variety of client personality types. Lessons learnt in this module will leave you with actionable steps to take before, during, and after the interview. 

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Preview the 5-steps to winning more RFPs

I have done several ATLAS workshops for SMPS, AIA, & APA.  I am passionate about helping experts tell a better story, and increase diversity in the client's talent pool. This roadmap will teach you the exact  action steps you need to take to go from unsure of your proposal strategy, to being able to boldly respond to RFP's.

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